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Journal of Emerging Trends in Computing and Information Sciences >> Call for Papers Vol. 8 No. 3, March 2017

Journal of Emerging Trends in Computing and Information Sciences

Understanding the Role of Multimodal Metaphors in E-Government Implementation: An Empirical Investigation

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Author Mohammad Shkoukani, Yousef Elsheikh, Hesham Abusaimeh
ISSN 2079-8407
On Pages 464-469
Volume No. 6
Issue No. 9
Issue Date October 1, 2015
Publishing Date October 1, 2015
Keywords Multimodal metaphors, e-government, e-services, usability, trust, human computer interaction


Multimodal interaction metaphors have become a way to improve the usability of interactive systems, including e-government platform. This paper presents the experimental results of the inclusion of multimodal metaphors in e-government interfaces in order to enhance usability on the one hand, and trust between users on the other hand to eventually lead to the adoption and use of such interfaces on a large scale in the context under investigation. In this paper, multimodal metaphors that were used: visual and auditory stimuli and avatars. These investigations were evaluated by 40 users as it consisted of two different interfaces in each experiment to demonstrate the role of multimodal metaphors in the successful implementation of e-government interface platform. The results show the positive role of multimodal metaphors in increasing the level of usability in such interactive platforms on the one hand, and on the other hand increase the users trust, and learnability while interacting with those e-government platforms. Also, the results show the validity of the research approach adopted and the way in which users interact with e-government interface platform effectively and efficiently.

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