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Journal of Emerging Trends in Computing and Information Sciences >> Call for Papers Vol. 8 No. 3, March 2017

Journal of Emerging Trends in Computing and Information Sciences

Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in Viet Nam

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Author Van Hung Trong, Ngo Tan Vu Khanh, Gwangyong Gim
ISSN 2079-8407
On Pages 67-71
Volume No. 5
Issue No. 1
Issue Date January 31, 2014
Publishing Date January 31, 2014
Keywords Online Shopping, Viet Nam, Customer Satisfaction, and E-commerce


Online shopping has become new type of retail shopping. It has now been adopted all over the world including Vietnam. This shopping method is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Vietnam is now beginning to increase rapidly. The purpose of this study is to identify factors that may influence Vietnam customers’ online shopping satisfaction from the perspective of total online shopping experience. The model was assessed based on the data collected from 216 participants using a survey questionnaire. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method. Findings of this research will provide a yardstick to customer satisfaction and online shopping based on various issues such as Merchandise attribute, Payment method, security, privacy, customer service etc.

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